Rambøll Transport & Buildings successfully involved 100 executives in their recruitment efforts.
Finding engineers in a scarce market is hard
Two busy divisions in Rambøll Group, Transport & Infrastructure and Buildings, were creative when launching their recruitment campaigns. Both were all ready using Sociuu Employee Advocacy for general employer branding, and saw the opportunity to expand usage to include their direct recruitment efforts as well.
100 invited executives
100 executives were invited to back the recruitment campaigns on LinkedIn by sharing it with their personal network. Obviously, this group had keen interest in supporting the initiative, as they have a huge stake in getting the positions filled with the right candidates. Further, easily navigated landing pages were set up to meet the reached candidates.
Outstanding results with fairly little effort
Both campaigns yielded great results! Within weeks, they accumulated +2000 clicks on the landing pages and more than 50% of the invited executives shared the campaigns with their personal network.
It doesn’t have to be complicated ;-)
Rambøll chose a simple graphic linking to the landingpage with job listings, thereby making the purpose of the content clear and actionable for both employees and applicants.